For AW19, Zoë Jordan was inspired by a family adventure to Kenya, which began with a search for the great migration and ended in a love affair with an untamed country and its people. Embracing the wilderness off-grid at the Sanctuary at Ol Lentille, they breakfasted in the bush with inquisitive hippos, spent hazy days tracking game and were guests at a Maasai wedding ceremony.
“You can’t help but be inspired by this country and its culture, where indigenous communities often express their joy by jumping higher than one another. The colour contrast of ceremonial robes against the natural tones of the earth, flora and fauna is mind-blowing. And nowhere do you see a truer form of innovation than in these wide-open landscapes, which are constantly changing and evolving. Everything we experienced was a tonic for our Western lives and I wanted to ensure we mirrored this with a really upbeat collection.” Zoë Jordan
For the first time, the collection focuses exclusively on knitwear, with a wider range of weights and styles than ever before. Traditional cable knits sit alongside large off-set tribal tartan checks, inspired by Maasai blankets. Contrasting stitch techniques and unfinished patchwork details bring a handcrafted, artisanal feel. The vibrant oranges, copper reds and zesty yellows used by the Maasai in their traditional robes are neutralised by an earthy palette of the asphalt, stone, sand and charcoal tones seen in the dusty African landscape. An oversized alpaca wool cardigan in moss green is a key piece in the collection.
Zebra appears in this season’s cardigans and signature knit sets. The fringe pants can be paired with a luxe hoody that features a playfully punkish, zebra mohawk mane. Tie-dye returns, threading this collection into previous seasons. It appears on a number of pieces, including the classic Zoë Jordan cashmere bombers and track pants. In line with the brand’s active DNA, zebra print track pants are finished with a striped waistband, lending them an urban feel.
Jordan added “Nowhere do your clothes have to work harder than when on safari – from cold, pre-dawn starts to temperatures that spike within a matter of hours. Hopping in and out of a truck to track game on foot can be tiring, but the ZJ girl still needs to look stylish. This season, perhaps more than ever I was keen to continue the brand’s commitment to making modern, hard-working, sporty separates for an active lifestyle”.