ELEMENTAL / TEXTURAL / CONFIDENT / SUBTLE / UTILITARIAN
Introducing SS17, the tenth ready-to-wear season from Zoë Jordan and one that distils the essence of the ZJ muse; the boy's best friend and the girl confidante. Scaling the heights of utilitarian chic, her identity transcends trends. She is free, on the move, her taste for adventure and athleticism unfettered by fashions.
Trousers are key for the season, the standout Zanzi track pant neatly tailored but with a modern knitted stripe that lends a go-anywhere edge. There's Dimus, a fluid tapered pant with zip detailing and patch pockets while the Mutara - a cuffed cargo trouser - comes in mahogany and mercury hues.
Cashmere knitwear is give then track and field makeover with the ponte structured Edison bomber jacket and co-ord Hitchcock trousers. Ultra pretty in this season's blush pink, a monochrome version belies a tougher edge.
Displaying a confidence and clarity of vision, functional hardware like D-rings and jacket back straps are more than simply embellishment to the ZJ girl, they allow her to move with a purpose. In the collection's styling there's something of the urban nomad at play, with raw edges, ruching and ribbed layers.
Over at KNITLAB, Jordan's signature cutouts embrace an altogether more painterly aesthetic, employing dip dyes, distressed knits and future-proof iridiscent foiling to neat effect. The long-line Horner cardigan - this season's new welterweight knit - comes in a two-tone waffle mesh that eschews seasonality for wearability.
As ever, there's a subtle nod to the elements in Jordan's use of colour and texture. A bruised palette of blush, mahogany, mercury and quicksilver is punctuated by techy neon lacing. The finishes - shell, pearl and white gloss - suggest a remote glacial simplicity. Print is restrained to a washed-out spray, its pared-back simplicity a reflection of the ZJ girl's quiet confidence.
Always empowering, never overpowering, Jordan's easy separates are the modern woman's uniform for navigating transeasonal terrain.